Introduction to Chinese travel market for newcomers in cooperation with Verband Internet Reisevertrieb (VIR), Germany’s leading association for the online travel industry ­

Logo ITB ChinaNew Market Introduction Program to be launched at ITB China 2018

Introduction to Chinese travel market for newcomers in cooperation with Verband Internet Reisevertrieb (VIR), Germany’s leading association for the online travel industry ­

Berlin/Shanghai, 9 April 2018 – The ITB China Market Introduction Program makes its debut at ITB China 2018, which takes place from 16 to 18 May in Shanghai. The newly launched program is planned for international travel industry professionals who have no or little experience with the Chinese travel market so far. Companies or institutions who aim to gather first experiences with the Chinese travel industry, can easily establish first contacts and get useful information about this dynamic industry and market at ITB China 2018. Inaugural partner is the VIR (Verband Internet Reisevertrieb, Germany’s leading association for the online travel industry) – an association that represents the interests of the digital travel industry in Germany. A large number of the most important industry players have joined them as members, such as Amadeus, HRS and many more. Their members come from online travel agencies, supplier & tour operators, service & travel technology providers as well as start-ups.

Each participant to the program will get an individual ITB China schedule that is managed by a dedicated contact person from ITB China and comprises the following services: Invitations to various networking events during ITB China. Guided tours and appointments with selected Chinese key players at ITB China. Exclusive presentation sessions organised and tutored by leading Chinese companies giving first impressions on how things work in the Chinese travel industry as well as guided attendance of selected sessions of the ITB China Conference.

Michael Buller, CEO Verband Internet Reisevertrieb (VIR): „In addition to Silicon Valley, the digital travel industry looks more and more also into the direction of China. The role as important trend market will increase tremendously over the next years. Therefore we are very happy to offer such an interesting access for companies focussing on China in the future.”

For further information about the ITB China market Introduction Program please contact our team at: or visit

Trade visitors can register for ITB China 2018 at

You can obtain your accreditation for ITB China at now.

About ITB Berlin and ITB Asia

First launched 51 years ago, ITB Berlin is recognized as the most successful trade show for the global travel industry. Some 10,000 exhibitors from more than 180 countries regularly attend this event. Every year in October for the last ten years Messe Berlin has successfully organized ITB Asia in Singapore. Boasting 940 exhibitors from 113 countries, ITB Asia in Singapore has established itself as Asia’s Leading Travel Trade Show. As the second show in Asia, ITB China will take place in Shanghai, one of the leading industrial cities in the People’s Republic of China, and with a population of around 23 million one of world’s largest cities. In contrast to ITB Asia, which reflects tourism in Asia as a whole, ITB China focuses entirely on the Chinese travel market.

About ITB China and the ITB China Conference

ITB China 2018 will take place from Wednesday to Friday, 16 to 18 May, at the Shanghai World Expo Exhibition and Convention Centre in Hall 1. ITB China is a three-day business to business travel trade fair that focuses exclusively on the Chinese travel industry. The ITB China Conference will take place parallel with the show and is co-organized by the leading conference organizer TravelDaily (


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