Current Demand and Booking Trends in the Digital Travel Industry – Seeing the Current Crises as an Opportunity
Invitation to the VIR Online Summit 2024, featuring statistics, facts, and background information, on Friday, March 1, 2024, from 11:00 a.m. to 12:30 p.m.
Sehr geehrte Damen und Herren,
2024 promises to be an extremely exciting year in terms of the global political landscape—with major elections taking place in key countries such as the United States, as well as elections for the European Parliament. The travel industry is therefore undergoing a period of upheaval, and significant future challenges such as climate change and climate protection, as well as the shortage of skilled workers, must be addressed with appropriate measures.
What opportunities and challenges do current developments present for the tourism industry? How did the tourism sector perform in 2023? And what are the current trends in demand and bookings, particularly in the digital sector? What is the financial impact of tourism on vacation destinations and city breaks?
The Association of Internet Travel Distribution (VIR), which represents the digital tourism sector, is examining these and other questions based on the latest survey results from three studies on the online travel industry. These findings are summarized in the “VIR Facts & Figures on the Online Travel Market 2024.”
We cordially invite you to:
VIR Online Summit 2024
on Friday, March 1, 2024
from 11:00 a.m. to 12:30 p.m.
About Teams
*Personal registration on Teams is required and is already available
Michael Buller, a long-time member of the VIR Executive Board and, among other roles, a member of the German government’s current Tourism Advisory Council, will comment on the study’s findings and the outlook for the German tourism industry, with a particular focus on digital tourism.
Ulf Sonntag, Managing Director of the NIT and Head of FUR Travel Analysis, looks back at tourism demand in 2023 in the German source market and provides an outlook on vacation plans for the current year. A special focus will be placed on the current crises affecting tourism. How are vacation demand, information-seeking and booking behavior, as well as preferences for vacation types and destinations, evolving in these turbulent times?
Roland Gaßner, Director of Business Development at Travel Data + Analytics GmbH, uses current booking data from the German tour operator market to highlight which products and destinations are showing particularly encouraging trends for the 2024 travel season.
Oliver Gabriel, Director of Business Development Advisors at Mastercard, will use aggregated and anonymized Mastercard transaction data to highlight trends and differences in value creation and spending behavior across travel-related categories among cardholders in Europe’s top five source markets—including Germany.
Registration for the virtual VIR Online Summit 2024 is now open at:
You will receive the dial-in information for the press conference immediately after you register.
We look forward to your participation, which is, of course, free of charge!
Herzliche Grüße
Board Member, Association of Internet Travel Distribution (VIR)
2024 Travel Analysis – Invitation to the Presentation of the Initial Findings
The Travel Analysis is also inviting participants to a webinar in advance to present the first selected results of the 2024 Travel Analysis. This webinar will also take place on Friday, March 1, 2024, but will begin at 9:30 a.m.
During the event, Ulf Sonntag will present the key developments from the past year and offer a look ahead at the outlook for the upcoming 2024 travel season.
To attend the presentation, you must first register for free at the following link: Registration for the Initial Findings of the 2024 Travel Analysis
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