
Why We Really Need to Understand AI Systems! – A Practical Look Today
Michi's Topic of the Week, News, Consumer TipsIn his latest article, Michael Buller examines the fundamental changes brought about by the increasing use of AI and what is important when dealing with it.

The Impact of the Cashback Spiral on Our Industry
Michi's Topic of the Week, NewsVIR Board Member Michael Buller shares his perspective on the impact of the cashback spiral on our industry

5 Questions We Must Ask Ourselves in the Age of AI
Michi's Topic of the Week, NewsIn this article, VIR Board Member Michael Buller examines the key challenges and opportunities that artificial intelligence presents for the economy and society.

Who actually plans your next trip—a person or a machine?
Michi's Topic of the Week, NewsIn his latest article, VIR board member Michael Buller discusses how AI (and other technologies) will change our behavior—and what impact this will have on our business models.

Artificial Intelligence – Who Will Be the Next Pioneers?
Michi's Topic of the Week, NewsIn his latest article, VIR board member Michael Buller draws parallels between today’s AI debate and the digital transformation of 25 years ago. He calls for greater foresight, a willingness to take risks, and a readiness to move beyond familiar structures. After all, those who act courageously today are actively shaping the future.

Platforms Under General Suspicion – and Who Actually Protects the Brave?
Michi's Topic of the Week, NewsVIR Board Member Michael Buller comments on the widespread suspicion surrounding platforms. He emphasizes that this is not a new phenomenon, but one that has existed for 25 years, and that platforms are the trailblazers driving digitalization and innovation.

Toward Climate-Neutral Tourism – Symposium of the Center of Excellence for Tourism
Market Research, Michi's Topic of the Week, Sustainability, NewsSustainable. Responsible. Innovative. On the path to climate-neutral tourism – The Symposium on Climate-Friendly Tourism hosted by the Federal Tourism Competence Center on September 14, 2023, in Ulm.

How technology can help us put people first
Michi's Topic of the Week, Sustainability, News, VIR in the Press"How Technology Can Help Us Put People First" Guest article by VIR in neusta tourism.report

Why Artificial Intelligence (AI) Will Replace Our Current Websites
Michi's Topic of the Week, News, VIR in the PressFor the latest issue of Neusta’s customer newsletter, VIR board member Michael Buller has written the article “Why Artificial Intelligence (AI) Will Replace Our Current Websites,” which you can find below. AI has been the buzzword par excellence for several years now. It has already found its way into our everyday lives, though not yet in a truly revolutionary way. In this article, Michael Buller explains how AI will impact websites.

#TOURISTIKHILFT – An initiative by German tourism associations
Michi's Topic of the Week, News, VIR Press Releases#TOURISTIKHILFT – An initiative by German tourism associations to support people who are currently seeking help, in which VIR is also participating.
