Why We Really Need to Understand AI Systems! – A Practical Look Today

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In his latest article, Michael Buller examines the fundamental changes brought about by the increasing use of AI and what is important when dealing with it.
Michael Buller on the Cashback Spiral

The Impact of the Cashback Spiral on Our Industry

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VIR Board Member Michael Buller shares his perspective on the impact of the cashback spiral on our industry

5 Questions We Must Ask Ourselves in the Age of AI

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In this article, VIR Board Member Michael Buller examines the key challenges and opportunities that artificial intelligence presents for the economy and society.

Who actually plans your next trip—a person or a machine?

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In his latest article, VIR board member Michael Buller discusses how AI (and other technologies) will change our behavior—and what impact this will have on our business models.

Artificial Intelligence – Who Will Be the Next Pioneers?

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In his latest article, VIR board member Michael Buller draws parallels between today’s AI debate and the digital transformation of 25 years ago. He calls for greater foresight, a willingness to take risks, and a readiness to move beyond familiar structures. After all, those who act courageously today are actively shaping the future.

Platforms Under General Suspicion – and Who Actually Protects the Brave?

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VIR Board Member Michael Buller comments on the widespread suspicion surrounding platforms. He emphasizes that this is not a new phenomenon, but one that has existed for 25 years, and that platforms are the trailblazers driving digitalization and innovation.

Toward Climate-Neutral Tourism – Symposium of the Center of Excellence for Tourism

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Sustainable. Responsible. Innovative. On the path to climate-neutral tourism – The Symposium on Climate-Friendly Tourism hosted by the Federal Tourism Competence Center on September 14, 2023, in Ulm.
Neusta tourism.report 2023 Edition, featuring a guest article by VIR

How technology can help us put people first

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"How Technology Can Help Us Put People First" Guest article by VIR in neusta tourism.report

Why Artificial Intelligence (AI) Will Replace Our Current Websites

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For the latest issue of Neusta’s customer newsletter, VIR board member Michael Buller has written the article “Why Artificial Intelligence (AI) Will Replace Our Current Websites,” which you can find below. AI has been the buzzword par excellence for several years now. It has already found its way into our everyday lives, though not yet in a truly revolutionary way. In this article, Michael Buller explains how AI will impact websites.

#TOURISTIKHILFT – An initiative by German tourism associations

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#TOURISTIKHILFT – An initiative by German tourism associations to support people who are currently seeking help, in which VIR is also participating.