The Alliance for Tourism Diversity (ATV) at ITB Berlin 2026
The ATV will have a strong presence at ITB Berlin 2026. The world’s largest travel trade show is once again the central gathering place for the German tourism industry this year. In attendance will be many member associations of the Alliance for Tourism Diversity (ATV), representing the alliance, their respective associations, and their members.
The focus is on targeted networking events and in-depth discussions on current industry topics such as supporting young talent and digitalization. In addition, the ATV offers fascinating insights into various segments of the tourism industry—from TravelTech to travel for children and young people. Another key focus is active dialogue with political representatives to jointly advance the industry’s key priorities.
The asr Bundesverband e.V.will have a joint booth in Hall 25, Booths 113, 114, and 209, at ITB 2026, offering exhibitors the opportunity to showcase their offerings in a central location. Several presentations are planned, and of course, plenty of networking.
The BundesForum Kinder- und Jugendreisen e.V. will be at ITB Berlin in Hall 4.1, Booth 203. Under the motto “Safe and Enjoyable Travel,” the association is highlighting a key issue: building trust through quality, educational responsibility, and reliable safety standards in children’s and youth travel.
Children’s and youth travel is more than just a tourist product. They create educational spaces, promote independence, and enable important social experiences. For these trips to succeed, transparent standards, qualified supervision, and clear safety concepts are essential. As a central expert and networking hub, the BundesForum highlights at ITB how to recognize reputable offerings and invites industry professionals, parents, and stakeholders from tourism and youth services to engage in dialogue.
At the booth, the BundesForum will provide information on how quality and safety are implemented in practice, ranging from clear quality criteria and trained staff to emergency and communication plans. Trade visitors will also gain insights into best practices in quality management as well as receive individual consultation, particularly for accommodations and organizers seeking to systematically improve their standards.
Another focus is the new digital continuing education program HausKompetenz. The modular online series is aimed at managers and staff of group accommodations and provides practical knowledge on organization, cost-effectiveness, legal frameworks, and quality assurance. The goal is to establish accommodations that are sustainable, professional, and safe.
The Federal Association of German Bus Companies (bdo) e. V. will be located in Hall 25 at Booth 209 throughout the trade show. On March 5 at 12:00 p.m., they will present their economic survey there. Interested parties are welcome to stop by at any time!
The BVDIU – the Federal Association of German Incoming Companies (BVDIU) will also be taking part in the event. Members and sponsors of the association, as well as interested incoming agencies, destinations, and service providers such as hotels and others from Germany, will meet on Wednesday, March 4, 2026, at 8:30 a.m. in a café near the trade fair for the traditional ITB breakfast. Those interested are welcome to register at info@bvdiu.org.
Forum anders reisen e.V.– Association for Sustainable Tourism will once again have its own booth at ITB in the Responsible Tourism Hall (Hall 4.1, Booth 223) and will be available for discussions with interested companies and partners.
Managing Director Petra Thomas will speak on the BMZ panel on Wednesday, March 4, at 4 : 00 p.m., alongside Dr. Nicole Häusler (Mascontour) and Dr. Marlen Homeyer (Federal Ministry for Economic Cooperation and Development), on thetopic of “Industry Dialogue on Tourism for Sustainable Development”in Hall 7.1 on the Blue Stage.
In collaboration with the Studienkreis für Tourismus und Entwicklung , this year’s TO DO Awards and TO DO Awards Human Rights in Tourism ceremony will take place on Tuesday, March 3, at 6:00 p.m. on the Green Stage in Hall 7.1b.
Thanks to Reisenetz and its co-exhibitors—alpetour, ASSD, GO Jugendreisen, Klühspies, ruf Jugendreisen, Tropical Islands, Young Austria, and BundesForum e.V.—children’s and youth travel will once again be represented at this year’s ITB in Berlin. The joint booth will once again serve as a hub for discussion, information, and networking in the field of children’s and youth travel.
The Children's and Youth Travel Lounge features the latest topics, such as the "Trend Radar" for children's and youth travel, information on the industry's policy demands, and a hands-on workshop on quality standards.
On Wednesday, March 4, 2026, starting at 6:30 p.m., Reisenetz invites you to a B2B get-together right at the booth. The focus here is on a casual gathering of industry professionals over drinks and a buffet.
A special highlight this year is the celebration of two anniversaries: During the get-together, we will celebrate 65 years of alpetour and 40 years of GO Jugendreisen.
We look forward to seeing both new and familiar faces at the booth and at the get-together!
Once again this year, the Association of Internet Travel Distributors (VIR) will be represented as a sub-exhibitor at the GIATA booth No. 100 in Hall 5.1. A visit offers the opportunity to hold personal discussions and learn about current developments. To schedule an appointment, please send an inquiry to info@v-i-r.de.
In addition, two guided tours will take place at ITB 2026: the VIR Travel Tech Tour (more information), which offers insights into innovative technologies and companies in the travel industry, and the Search for Talents Tour (more information), which is specifically aimed at emerging talent.
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