VIR – Response to the Inception Impact Assessment on the Short-Term Rental Initiative
The Verband Internet Reisevertrieb e.V. (VIR) welcomes the European Commission’s efforts to develop a “short-term rental (STR) initiative.” We share the view that an initiative to harmonize regulations in the STR sector would significantly reduce the barriers preventing small and medium-sized enterprises from expanding into markets that would otherwise be difficult or even entirely impossible to access, due to the large number of fragmented STR regulations across the European Union.
As the European Commission acknowledges, short-term rentals (STR) represent an important sub-segment of the tourism sector in the European Union, accounting for over 23% of the tourist accommodation sector. At the regional level, STRs have a positive impact on local tourism and businesses and make a significant contribution to the regional economy. In addition, they offer individuals the opportunity to earn additional income by renting out apartments, houses, or individual rooms on a short-term basis.
However, each Member State of the European Union has implemented different legal standards for the short-term rental market. These regulations—including various registration and licensing requirements, platform obligations, differing daily occupancy limits, and second-home taxes—span all levels of government and therefore vary at the national level (through different federal laws), the regional level (through different state laws), and the local level (through different municipal statutes). This multitude of approaches creates legal fragmentation that acts as a significant barrier to business, especially for small and medium-sized enterprises.
Harmonizing the legal framework for short-term rentals in the European Union addresses this issue and provides much-needed legal certainty for both platforms and their business partners, who are currently faced with a multitude of regionally varying regulations that are difficult to oversee and monitor. In light of this, the VIR explicitly welcomes the European Commission’s decision to address this issue in order to ensure a level playing field for all professional and non-professional accommodation service providers, property managers, and online platforms. However, there are some aspects that, in our view, must be taken into consideration:
Scope of the Regulation
Often, when legislative action is deemed necessary, a corresponding regulatory framework already exists. That is, the DAC-7 Directive, the VAT Directive, and—in the future—the Data Act and the Digital Services Act already regulate or will regulate aspects related to data sharing at the European level, particularly with regard to digital platforms. We therefore advocate that existing or pending regulations be taken into consideration in the further development of the proposal. In the interest of legal certainty and clarity, it is of the utmost importance that duplicate structures and contradictions between the different legal standards be avoided and that these be coordinated in a holistic manner. In addition, it should be thoroughly examined to what extent the existing regulations already contain appropriate data-sharing obligations for platforms.
Furthermore, we believe that the definitions in the regulation—and thus its scope of application—must be formulated in an unambiguous manner in order to provide clear legal certainty; that is, it must be transparent and clear which business models fall within the scope of application and which do not. Any lack of clarity regarding, for example, novel business models, needs to be adequately addressed.
Strengthening the Technical Notification Mechanism
Directive EU 2015/1535 (TRIS Directive) requires Member States to notify the European Commission in advance of any technical regulations they intend to introduce for products and Information Society services. Modifications to STR-related elements, such as registration obligations or the introduction of night caps, are also covered by the scope of the TRIS Directive. In our experience, however, compliance with the TRIS Directive in the past has been unsatisfactory and insufficient, thereby reducing the much-needed predictability for companies operating in the European market. Moreover, we have become aware of instances where the notified legislation violated existing EU law. We believe that the European Commission’s STR initiative provides an excellent opportunity to address these issues as well, to provide legal clarity, and to reinforce the application of the Technical Notification Mechanism by EU Member States as well as its redress mechanisms.
Data Sharing Regulations
There is currently discussion that the Commission’s proposal could require rental platforms to provide certain data to the relevant authorities upon request in order to facilitate the enforcement of short-term rental regulations.
Against the backdrop of this discussion, and taking into account the principle of data minimization under the General Data Protection Regulation (GDPR), the sensitivity of the data to be transmitted, and the need to keep administrative burdens as low as possible, we advocate for the standardization of data reports and requests so that reports with identical or overlapping content do not have to be submitted repeatedly to different authorities. Mandatory coordination and administrative assistance between authorities are appropriate means of improving these processes.
In addition, it should be thoroughly examined to what extent existing regulations (the DAC7 Directive, the VAT Directive) already include data-sharing obligations for platforms that cover the desired information. The multiple submission of reports with identical or highly similar content based on different laws should be avoided and minimized as much as possible. We also believe that data reports and requests should be designed in a uniform and standardized format across the European Union in order to reduce the administrative burden and facilitate compliance with the regulation.
We further believe that the specific capabilities of companies of different sizes should be taken into account, so that exemption rules for small companies are included. Otherwise, smaller companies—for which handling a large number of inquiries would quickly become an unbearable burden on their resources—might be forced out of the market or prevented from entering it.
In addition, the introduction of any data-sharing obligation should provide sufficient legal certainty for the transfer of data. Especially in light of the GDPR, a clear legal basis for the collection and use of data is indispensable for companies, not least for liability reasons. It should also be ensured that data-sharing requests from official authorities comply with existing EU law, as we have become aware of instances in which authorities made blanket requests to companies, which are not permissible under the GDPR.
Finally, we believe it is essential that new data-sharing obligations allow the platforms sufficient time to fully implement the requirements.
Common Registration Scheme
The European Commission explicitly mentions the possibility of a “common registration scheme” for landlords who wish to rent out living space on a short-term basis, as well as the introduction of a requirement to publish such listings with a mandatory registration number. Such a requirement could either apply to all landlords renting out living space on a short-term basis or could be limited to landlords operating in areas where short-term rentals are already subject to specific regulations.
From our perspective, the option of introducing a region-wide registration requirement—separate from authorization processes and regardless of the location of the rental space—appears preferable for two reasons. First, such a unified regulation helps small and medium-sized companies with fewer resources to participate in the market as well—even across different regions and countries. If, however, such a registration requirement were introduced in a regionally differentiated—i.e., fragmented—form, the high degree of legislative fragmentation across the numerous regions of the Member States would pose a considerable administrative burden that would be virtually unmanageable for SMEs. A nationwide registration requirement, on the other hand, would significantly reduce the regulatory and administrative burden.
Second, establishing a mandatory registration requirement across the entire region offers the advantage of significantly expanding knowledge of the short-term rental market through the data collected, thereby providing policymakers with a well-founded overview of the number of overnight stays and bookings occurring in a city or region. The resulting transparency can improve and facilitate evidence-based regulatory decisions.
We further emphasize that such a registration scheme should be separate from authorization processes. For reasons of proportionality and to minimize the administrative burden on authorities as well as on peers or professional operators, authorization requirements should be applied only locally and only for as long and to the extent that evidence-based problems have been identified in those regions.
The introduction of a “common registration scheme” should also adhere to the established principle that platforms are not required to verify whether the registration numbers provided by users are legitimate. Changing this principle would not only accelerate the problematic outsourcing of sovereign verification tasks to private companies, but the additional costs resulting from the expanded responsibilities would also place a considerable burden on companies that are already struggling.
There is a high degree of fragmentation among and within the Member States of the European Union with regard to registration requirements, as well as the registration process itself. In order to minimize administrative barriers and thereby increase compliance, the introduction of a registration requirement should be designed in such a way that a uniform, centralized, easily accessible, and non-discriminatory online application system for registration is established across the European Union. This registration system should preferably be established in a central office at the national level, but ideally at the EU level, and should adhere to a common standard, as significant differences between application systems would run counter to the purpose and objective of the Commission’s regulation. Examples of best practices for successful and user-friendly systems include the system currently in use in Portugal and the opt-in system in the Netherlands.
With kind regards,
Michael Buller
Chairman – Association of Online Travel Agencies (VIR)
The Verband Internet Reisevertrieb e.V. (VIR) is the trade association for the German digital travel industry and, as such, represents the digital tourism sector, which, according to 2019 figures from the Research Community Vacation & Travel (FUR), accounts for approximately 67 percent of vacation trips that include one or more overnight stays with pre-booked services. The VIR’s membership includes more than 90 companies active in the field of digital tourism. They are divided into four clusters: OTAs, Suppliers & Tour Operators, Service & Travel Technology, and Start-ups. The VIR serves as a point of contact for consumers, the media, policymakers, and the industry itself on all topics related to digital tourism.
Über den VIR:
The Association for Internet Travel Distribution (VIR) represents the digital travel industry, which, according to 2020 figures from FUR, accounts for approximately 67 percent of vacation trips involving at least one overnight stay with pre-booked services. VIR members include more than 80 companies active in the digital tourism sector. They are divided into four clusters: OTA, Supplier & Tour Operator, Service & Travel Technology, and Start-up. The VIR serves as a point of contact for consumers, the media, policymakers, and the industry itself on all matters related to digital tourism.
VIR members include: A3M, Acomodeo, adigi, ACCON-RVS, act, AERTicket, Allianz Travel, Amadeus Germany, Backpackertrail, Bewotec, Berge & Meer, BPCS Consulting Services, CamperBoys, Concardis, DB Vertrieb, DER Touristik, exfinity, Expedia Group, EC Travel, ERGO Travel Insurance, Europ Assistance, Evaneos, expipoint, Fair Voyage, fanz, FerienDiscounter, FLYLA, Fly Money, For You Travel, GIATA, Groupon, GreenTiny Houses, Hamburg Tourismus GmbH, HanseMerkur, heymundo, HolidayCheck, HRS, Invia Group, Involatus Carrier Consulting, journaway, Juvigo, Lambus, LEGOLAND Holidays, List and Ride, Lohospo, Mamistravelguide, meine-weltkarte.de, Midnight Deal, Midoco GmbH, MOTOURISMO, MaCabin, MYLi, OBS Online Booking Service, Passolution, PayPal, PCI Proxy, refundrebel, Reise-Rebellen, re:spondelligent, RightNow Group, Sabre, sailwithus, Salesforce, schauinsland-reisen, SIX Payment Services, silverscreentours, sleeperoo, socialbnb, Solamento, Sunny Cars, taa travel agency accounting GmbH, ta.ts, team neusta, tennistraveller, tourboerse, TourOne Systems, traffics, Trasty, travelbasys, travivre, Travelport, TripLegend, TRIP*PERFECT, TrustYou, TrustYourTrip, TUI, TURESPAÑA, Ucandoo, Viselio, weg.de, Wirelane, and Xamine.
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