Tourism Market Research & Studies

In addition to rtk, Kermax, and Reiseland, the Verband Internet Reisevertrieb e.V. is a co-founder and, for more than two years, a sponsor ofthe “ReiseZukunft” research unit. This initiative is implemented by the CENTOURIS research institute and funded by the Bavarian State Ministry of Economic Affairs, Regional Development, and Energy. The goal is to provide companies in the tourism industry—with a particular focus on brick-and-mortar travel agencies—with groundbreaking market research findings on how they can position themselves in the future regarding key topics such as digitalization, innovative business models, and service and product innovation, in order to ensure long-term success in travel sales and keep travel attractive in the future.

To this end, the “ReiseZukunft” project serves as a catalyst by offering labs, webinars, and orientation portals, and regularly publishes key research findings to help stakeholders stay abreast of market opportunities and customer needs. In addition, several studies are currently underway that examine, among other things, consumer acceptance of artificial intelligence systems. The focus is always on the goal of (further) accelerating the industry’s digital transformation and securing additional government support to that end. You can find all information about the project here.