The Association of Online Travel Agencies (VIR) has analyzed booking data for the 2025 season in collaboration with Travel Data + Analytics GmbH (TDA). The results are positive: Demand from German travelers remains remarkably strong—despite a noticeable increase in travel prices.
The VIR firmly believes that transparency in the vacation rental market is an essential prerequisite for effective legislative action. For this reason, the VIR expressly welcomes the initiative to ensure greater clarity and, consequently, a more robust data foundation as the basis for regulations in the short-term rental market.
The 2025 VIR Exchange Meeting took place this year in Frankfurt am Main at DERTOUR. The agenda featured a variety of presentations and networking opportunities.
At the fourth TIC Tourism Austria, TIC Germany, and VIR Travel Start-up Night in Vienna, six travel startups had the opportunity to present their companies to an interested audience and convince the guests of the merits of their concepts.
Michael Buller, CEO of the Association of Online Travel Agencies (VIR), discussed the opportunities and potential of AI for both individuals and businesses in a comprehensive analysis.
In this article, VIR Board Member Michael Buller examines the key challenges and opportunities that artificial intelligence presents for the economy and society.
Internet Day is celebrated annually on October 29. It began in 1969 with the first electronic message sent over ARPANET, the Internet’s predecessor, and evolved in 1989, thanks to Tim Berners-Lee’s groundbreaking idea, into what we commonly know as “the Internet.”
The member companies of the Verband Internet Reisevertrieb e.V. (VIR) are increasingly focusing on sustainability—and are taking different approaches to achieve this.
In seinem aktuellen Beitrag spricht VIR Vorstand Michael Buller darüber, wie KI (und andere Technologien) unser Verhalten verändern wird – und welchen Einfluss das auf unsere Geschäftsmodelle hat.
Der Verband Internet Reisevertrieb e. V. (VIR) hat sich im Rahmen der Konsultation der Europäischen Kommission zum Digital Fairness Act (DFA) geäußert.
Die Etablierung vertrauenswürdiger Online-Plattformen stellt ein Schlüsselfaktor für die Weiterentwicklung der gesamten Reisebranche dar.