Since the publication of the last impulse4travel manifesto in 2020, the industry and the world have changed rapidly. To address these developments, five years after the first manifesto, the VIR, together with Realizing Progress and experts from across the tourism industry, has once again looked to the future of tourism. This has resulted in a vision for tourism in 2030.

The manifesto describes tourism through eight key aspects. At its core is the vision of tourism as a shaper of the future and of living environments—for both locals and visitors. Tourism is not viewed as a secondary economic cluster, but rather as an active force that enhances quality of life, fosters social cohesion, enables cultural vitality, assumes ecological responsibility, and ensures regional value creation. The industry can only remain sustainable if it contributes to securing and improving quality of life, promotes good working conditions, and consistently fulfills its responsibilities toward the climate and society. In this context, sustainability and appreciation are seen as opportunities for sustainable action and place a consistent values-based orientation at the center of market strategy. Openness and networking are viewed as drivers of innovation, while the ethical shaping of socio-technical relationships—such as in the handling of data and AI—is emphasized.