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ADARA leverages global proprietary travel data to deliver increased business performance through its innovative platform, and exceptional team.

ADARA’s Magellan platform transforms loyalty, search and booking data into actionable insight allowing companies to better understand, reach and engage customers. Magellan is fuelled by first-party data from 90+ global travel partners, including United, Delta, Hyatt, Marriott and Hertz. Founded in 2009, ADARA currently has 19 offices across the US, Europe, Middle East and Asia, including its headquarters in Mountain View, California.

Ann Reilly, SVP, International Sales at ADARA says “As a well-established player in the German travel market, ADARA are now looking to expand further into this region with the support of VIR’s unrivalled network of travel contacts. Leading this growth is Larissa Lampe, our Commercial Director DACH, and she will be responsible for helping brands embrace data-led marketing strategies to fully understand their audience using ADARA’s proprietary data supplied by their +100 data partners.“



48 Mount Street Upper

Dublin 2, Ireland